Develop all strategic and tactical marketing initiatives and plans.
Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities.
Conduct market research to identify effective promotional methods and negotiate media contracts.
Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
Ensure all advertisements are trafficked to the appropriate publications and online venues.
Manage corporate email signatures and mini signature campaigns.
Manage and write the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant.
Write, execute, and deploy email marketing campaigns and web content.
Strategize, develop and oversee production of video content for website and social media.
Consider new ways to further develop our corporate site in order to make it a selling tool.
Oversee the coordination and organization of all tradeshow arrangements (registration, shipping, promotion, travel).
Oversee the development and execution of corporate events including but not limited to Holiday, morale boosters, employee appreciations, annual company meeting.
Create, write and execute publicity campaigns and press releases.
Write and concept advertorials in addition to getting them published.
Manage and write all social media campaigns.
When required, assist with the format, layout and customization of high profile RFPs and capabilities presentations.
Perform other related duties, as assigned.
Knowledge, Skills and Abilities
Superior creative and technical writing skills.
Keen eye for detail and ability to produce high quality content.
Demonstrated experience in internet, direct mail, print and electronic advertising.
Strong creativity and marketing skills. Ability to generate multiple and varied ideas.
Experience with video content, from creative development to production agency oversight.
Must be able to manage many moving parts and details at once.
Experience representing corporations at trade events.
Ability to collaborate globally with people in all time zones.
Organizational and time management skills. Complete work within established time frames.
Ability to prioritize and coordinate multiple projects and competing work demands. Ability to see the “big picture” while managing several small projects.
Ability to work independently and be self-motivated.
Ability to carry out instructions furnished in written or oral form.
Excellent verbal communication skills.
Ability to report work orally or in writing to supervisor as required.
Positive interpersonal skills, including the ability to establish and maintain cooperative, courteous working relationships with others.
Ability to understand, apply and use personal computers and software applications including advanced skills in Power Point, Excel, and Word; and basic skills or knowledge of Photoshop, Illustrator and InDesign.
Ability to problem-solve job-related issues.
Ability to maintain confidentiality of information regarding company financial and other information.
Bachelor’s Degree in Business, Communications, Marketing, or other related field, and at least 5 years related experience.
Demonstrated background in content management, creative writing, technical writing, advertising concepting, social media, print, media negotiations, and digital advertising.
Experience using a CMS for web editing and basic web programming a plus.
Advanced skills in Microsoft PowerPoint, Excel, Office 365/Skype, and Word; and basic skills or knowledge of Photoshop, Illustrator and InDesign.
2 Floor, SI Building, No 93, Preah Sihanuk Blvd (274), Khan Daun Penh, Phnom Penh.
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