Develop and ensure the unique selling points and key differentiators all brands are clearly communicated to the market;
Represent the company in networking with other companies and associations to expand business networks;
Develop marketing plans for new and/or current businesses by proposing strategies, tactics, and actions plans as well as marketing budget plan;
Develop and manage all marketing communication tools including websites, newsletters, Facebook pages (and other social medias), brochures, flyers, banners, campaigns, events, corporate programs, sponsorships and others;
Develop and manage B2B, public and media relation strategies;
Create excellent customer service strategies and lead the implementation;
Ensure the marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing the plans;
Achieve enrollments and/or revenue targets by developing marketing plans and programs for each product; directing promotional support;
Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars;
Provides short- and long-term market forecasts and reports by managing market research collection, analysis, and interpretation of market data;
Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources;
Maintains research database by identifying and assembling marketing information;
Provides marketing information by answering questions and requests;
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional associations;
Provide regular reports to Managing Director on marketing and sales activieits
Monitor marketing trends and keep a close eye on competitors in the marketplace.
Making sure the advertising and marketing activities send out the right image including creating brand guidelines and making sure that the team follow them.
2 Floor, SI Building, No 93, Preah Sihanuk Blvd (274), Khan Daun Penh, Phnom Penh.
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