Marketing Manager

Date Posted: 05-Mar-2020
Monthly Salary: $1500-$2000

Job Description

Environmental Analysis

  • Identifying and analyzing external forces that may influence student enrolment.
  • Taking appropriate action.

Competitive Analysis

  • Identifying and analyzing competitive behavior that may influence student
  • enrolment.
  • Taking appropriate actions

● Customer Analysis

  • Analyzing and grouping current customers
  • Identifying, analyzing and grouping potential customers

● Capability Analysis

  • Competencies
  • Performance
  • Human capital
  • Facilities
  • Organizational structure
  • Mission & Vision

Branding

  • Developing and sending brand communications
  • Managing communication channels and adding new ones
  • Forging a (new) brand identity
  • Monitoring and expanding brand awareness
  • Selection, creation, use and control of brand assets such as
  • Names
  • Logos
  • Fonts
  • Color schemes
  • Etc.

Marketing Collateral

  • Creation and (if applicable) placement/distribution of…
  • Brochures
  • Folders
  • Banners
  • Roll-ups
  • Flyers
  • School presentations
  • Creation, selection and placement of visual assets, specifically
  • Photographs
  • Videos
  • Etc.

Website

  • Written contents
  • Visuals
  • Technology
  • Analytics
  • Acquisition of URLs
  • Hosting
  • Search Engine Optimization (SEO)
  • Etc.

Public/Media Relations

  • Acquisition, cataloguing & maintenance of contacts
  • Drafting & issuing press releases
  • Development & pitching of stories
  • Booking of media coverage
  • Development & distribution of press kit
  • Management of media visits/interviews
  • Finding interview partners
  • Etc.

Sponsor Relations

  • Acquisition & maintenance
  • Cataloguing of contacts
  • Issuing media/success reports
  • Etc.

Social Media

  • Identifying, evaluating and setting up new channels
  • Cataloguing & administration of existing channels
  • Postings
  • Boosting of postings
  • Responding to reviews/comments
  • Relaying useful reviews/comments to appropriate staff
  • Etc.

On/Offline Advertising

  • Identifying & evaluating opportunities
  • Cataloguing of opportunities
  • Creation & placement of offline ads
  • Creation & placement of online banners
  • Creation & placement of entries in online directories
  • Creation & placement of entries in offline directories
  • Search Engine Advertising (SEA)
  • Billboards
  • Displays
  • Posters
  • Etc.
  • Online Forums
  • Identifying & monitoring relevant forums
  • Cataloguing of forums
  • Responses to reviews/comments
  • Relaying useful reviews/comments to appropriate staff

Job Requirement

Job Name

Job Detail

  • Function
    Marketing
  • Location
    Phnom Penh,
  • Hiring
    1
  • Career Level
    Middle
  • Experience
    2-3 Years
  • Age
    18-45
  • Nationality
    Cambodian
  • Degree
    Bachelor Degree
  • Language
    English,
  • Closing Date
    04-Apr-2020

Contact Information

  • Mss.Leak Na
  • 098 556 166
  • leakna.h@camsvjob.com
  • www.camsvjob.com
  • 2 Floor, SI Building, No 93, Preah Sihanuk Blvd (274), Khan Daun Penh, Phnom Penh.

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